Cinema City is a leading cinema
chain in eastern europe and are using
our content design across their estate...
In a project for Cinema City International, Beaver Group delivered a complete and single-sourced digital menu board and print design service. Beaver Group is uniquely placed to provide quality digital menu board content development and traditional print designs, from one agency.
With this exciting project Beaver is providing content to six countries throughout Europe and Israel, improving the promotion of Cinema City's concessions, increasing sales and saving money on wastage. The digital and print menus work in harmony with a coherent design throughout, promotions are quicker and prices can be changed whenever needed.
Beaver have over 30 years experience in print design and 15 years developing digital signage content. Cinema City also benefitted from the specific menu board expertise of sister company, Signature Digital Menus.
Beaver shot specific high definition video content for use on the digital menu boards, and developed a stylish and elegant design which communicates the concessions available in each of the cinemas located in Poland, Hungary, Czech Republic, Romania, Bulgaria, in the local languages. Where changes are required, these can be implemented throughout their signage (both print and digital). The solution was quick and dynamic, due in no small part to the fact that the print and digital teams work from the same offices.
"The content and video production by Beaver Group is excellent. We?ve had a lot of good feedback from our customers and we?re noticing a significant uplift in sales. The design work from Beaver Group has really made a difference."
Alon Zohar, Food and Beverages Director, Cinema City International NV
Ongoing price changes and additional items are also being managed by Beaver Group, continuing to deliver increased sales and reduced costs.
Cinema City International is the largest operator of multiplex cinemas in Central Europe, Eastern Europe and Israel, with more than 70 multiplex cinemas in six countries. In the next 6-12 months, there are plans to roll out the new designs to additional countries, including Israel.
Delivering quality design services, Beaver Group are thrilled to be providing Cinema City International with unified digital signage and print content throughout their cinemas.