Digital signage goes to the movies
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Beaver Solutions, part of the Beaver Group, is proud to have provided the digital signage solution throughout a £30million, 12-screen Showcase Cinema De Lux (CDL), which opened on Friday 16th May and provides a first-class customer entertainment experience within the new Westfield Shopping Centre in Derby, UK. Showcase is a brand of US-based National Amusements and specialises in luxury, state-of-the-art cinemas creating an exciting lifestyle destination. Showcase have 19 cinemas around the UK and in a competitive market, Showcase CDL Derby has created a high quality experience for its patrons, which sets themselves apart with this luxury cinema.
Showcase CDL wanted to enhance the environment and chose a digital signage solution as part of the premier customer experience they offer. Traditionally, printed signage would be used on the concessions stand menuboards, box office and for the upcoming movie posters. These posters would previously be static and manually put up by cinema staff. With a digital signage solution, these posters, menuboards and box office screens are clearly displayed and can be swiftly updated.
Beaver Solutions installed 47 Sanyo 42" LCD panels, which display content for the box office, concessions stands and movie posters throughout the cinema. The screens are mounted using Vogel brackets, in landscape and portrait positions and the RGB signal is delivered to the screens using structured cabling with Scion Pro9000 transmitters and recievers. The content is dynamic, interchangeable and independent on all 47 screens and six projectors, providing a flexible signage network.
All the content for the screens is managed by Beaver Solutions using Scala InfoChannel 5, which is the latest edition of the most widely deployed digital signage software in the world.
Luxury is a key part of the Showcase CDL brand and with this in mind, Beaver Solutions produced a wide variety of rich, vivid content for the screens. All the content was produced in-house by Beaver Solutions, who worked closely with Showcase CDL to promote the premier brand. High-definition videos of the concession products were shot by Beaver and form an integrated part of the menuboards.
Up-to-date film times and ticket availability is displayed on the five box office screens, which are automatically kept live from a data server. Important or promotional messages can be fed through to any of these screens using tickers or full screen display. The digital signage screens used in the spillways move through a number of upcoming titles, as well as display high-definition movie trailers. A way-finding system on the screens is used to guide patrons around the cinema.
“This was a great opportunity for us to work with a company that had a clear vision of what they wanted to achieve, and I think Showcase has ended up with a one of the best cinemas and digital signage installations in the UK.” – Peter Critchley, Managing Director, Beaver Solutions
Showcase CDL has created a dynamic, luxurious and immersive experience for the cinema goers. From conception, to opening day and with ongoing support, Beaver Group is proud to be working with Showcase CDL on this rich, dynamic digital signage solution, helping to provide a premium cinematic experience.
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Give us a call on 0845 355 2555 and we can discuss how we can provide a successful and ongoing installation for your business.
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