spectrum case study
With over 600 internet desks spread throughout the UK’s busiest airports, Spectrum Interactive saw an opportunity to capitalise on the advertising potential of these prime locations. The Beaver Group worked in partnership with Spectrum to provide a digital signage solution which would attract users to the desks, support the airport operators and generate additional income.
The "Desk Media Screens", are a set of PC style screens running various forms of digital media including flash animation, video and web based content, positioned close to existing Spectrum Internet Desks. The screens operate independently from the Desks, and are monitored and updated remotely in real-time using Scala InfoChannel 5, supplied and monitored by Beaver Solutions. The Desk Media Screens provide new opportunities for media sales revenue, airport messaging, and additional promotion of the Internet Desks themselves.
For advertisers, in addition to the extremely high foot fall at these sites, there are opportunities to gain an immediate response through the association and link with the Internet Desks. Advertisers will be able to promote their online presence on the Desk Media Screens, drawing attention to their online marketing campaign, and the user can immediately access the campaign online, through free access on the Internet Desks.
The agreement with BAA allows Spectrum to add Desk Media Screens, to their existing Internet Desks at all seven UK airports. 17 sets have already been installed across Heathrow, Gatwick and Stansted, with other BAA airports being added as media sales are secured. Spectrum operates in 25 airports across the UK, and is also negotiating with other existing airport partners for Desk Media Screen rights.
Helen Regan, BAA Telecoms and Media Account Manager said "It's not only important to BAA as a source of revenue for both Spectrum and BAA, but it is also an added passenger service that we can utilise."
Peter Critchley, Managing Director of Beaver Solutions: "We were asked by Spectrum Interactive to provide a digital signage software solution. It was really important that solution was centrally managed, had content that looked good, and worked on the screens. We are proud to have been selected to provide and maintain this high impact Scala InfoChannel 5 project"
Daniel Gray, Spectrum's Head of Marketing and Product Innovation stated, "This is a perfect additional product to our existing Internet Desks. We believe that our airport Desk Media Screens will generate new revenues for Spectrum and its partners, and help further develop Spectrum's growing media sales activity. Our site partners are reacting very positively to the flexibility that we can offer to help promote specific localised messages (like airport wayfinding), and potential Desk Media Screen advertisers have expressed strong interest in maximising the link between Desk Media Screens and the Internet Desks."
"We needed to find a proper operator, with the right experience in this market place. We quickly found that Beaver Group were the right people for our needs"
Spectrum CEO, Mark Lewarne added "This is a significant new product, and has received very positive reaction from our partners. We are looking to grow the online media sales element of our business and this new contract represents a great step forward in developing that strategy."
"Spectrum Interactive knew exactly what they wanted for their digital signage, we listened very closely, and between us, I think we got it just right" commented Barry Thurston, Chairman of the Beaver Group.
Spectrum Interactive launched is media sales website earlier this summer with the promotion called "YOULooked!" and found at www.YOULooked.co.uk. This website was designed and is maintained by Beaver Design, the media arm of the Beaver Group.
Give us a call on 0845 355 2555, and we can discuss how we can provide a successful and ongoing installation of corporate TV for your business.
key market areas...
corporate tvretail
government
broadcast
case studies...
ericssonIKEA
spectrum interactive