‘Pasties’ is the newest independent quick service bakery to appear in Reading, UK and opens fully equipped with a digital menu board system from Beaver Group's sister company, Signature Digital Menus. Pasties offer customers a range of snacks, hot and cold drinks, sandwiches, freshly baked cakes, buns and of course, pasties.

Signature provides Pasties with a complete system, including screens, hardware, software, content and on-going support. In addition, using Signature’s web-based tool - Autograph - Pasties are able to manage all the content on their screens and make changes whenever needed.

Brand To Screen

For this new restaurant venture, it was very important that the brand identity was strong and clear. So when designing the style for the new menu boards, Signature Digital Menus helped develop the brand identity of Pasties and enhance it for a digital format. 

All of the content was developed in-house by Signature, animating still imagery and video from a range of sources. With quality high-definition photography, video and animation, the screens are clear, look good and add value to the restaurant.

Autograph

Signature’s web-based content management tool – Autograph – gives Pasties the ability to manage and schedule their screens using a collection of custom-designed templates on their screens. This means that Pasties have the expert content services from Signature, but still have complete control of the detail on the screens. 

For more information about Autograph, our content services or anything to do with digital menus, please call Signature on 0845 355 5757.

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